CASE STUDY:
FRESH CLEAN THREADS - A NEW START
Fresh Clean Threads founders Matthew and Melissa Parvis came to us for a founder story campaign — not to push more product, but to build trust with their customers. Since the spot would run as non-skippable ad content, we knew grabbing attention wasn’t enough — we had to earn it and keep it.
So we stripped it down. No overproduction. No hard sell. Just a clean, grounded arc: a clear intro, an honest backstory, a relatable challenge, and a resolution you could feel. Every moment was designed to resonate — giving the audience a reason to stay with it and rally with the founders, start to finish.
SERVICES PERFORMED
PRODUCTION
SOUND DESIGN
BRANDING
LAUNCH DESIGN
POST
COLOR
STRATEGY
INSIGHTS
HOW WE GOT THERE…
Over the course of two months, our team worked closely with Fresh Clean Threads to craft a story that resonated with the audience and reinforced brand positioning. We refined the script to reflect the Parvis’ mission — a commitment to helping people look good and feel great, without breaking the bank.
Having recently partnered with FCT on several successful CTV and LTV campaigns, we knew this particular spot needed to speak directly to their core customer. With that in mind, we developed a creative strategy and visual language that prioritized relatability, simplicity, and trust.
We executed a large-scale studio shoot designed to capture every asset in a single day, including:
A longform founder interview to anchor the narrative with emotional depth and pacing
Medium format film portraits to introduce intimacy and visual character
Persona modeling b-roll that supported key storytelling beats with texture and movement
Factory footage to reinforce scale, product quality, and brand legitimacy
The final edit brought it all together — grounded, honest, and distinctly human. A true reflection of the brand’s values and the people behind it.
ASSETS
1x Hero Film (60sec)
1x CTV Cut (30sec)
2x Mobile Cutdowns (15sec)
12 Total with resized ratios for 9:16, 4:5, and 16:9
PERFORMANCE
1x Hero Film (60sec)
1x CTV Cut (30sec)
2x Mobile Cutdowns (15sec)
12 Total with resized ratios for 9:16, 4:5, and 16:9
STRATEGIC TAKEAWAYS
A strong narrative arc — from introduction to resolution carried the emotional and structural weight of the piece
The unskippable ad format enabled a more deliberate pacing, which surprisingly increased viewer retention
Cohesive visuals, from portraits to b-roll to factory footage, reinforced intentionality and built trust
Campaign performance proved that clear, honest storytelling can outperform even the most stylized creative approaches
“Working with OOPH has been an absolute pleasure. Their team is creative, detail orientated, and simply did an outstanding job executing across multiple platforms. Their team is top notch and I would highly recommend them to anyone who's got production needs for their business.”
MATTHEW PARVIS, CEO, FRESH CLEAN THREADS
