HAWAIIAN TROPIC | REFRESH YOUR ROUTINE
Hawaiian Tropic “Refresh Your Routine” celebrates the youthful, energetic spirit of sun-lovers across the globe. With the daily protection of Sheer Touch island botanicals, your skin can stay rejuvenated and moisturized so you can make the most out of every outdoor moment.
Catch photos and videos from this fun campaign streaming in-stores like CVS, Target, and Walmart as well as mobile platforms and CTV.
SERVICES
INSIGHTS
PRODUCTION
SOUND
CREATIVE
POST
COLOR
THE CONCEPT
Hawaiian Tropic came to us with a challenge: reimagine the modern SPF ritual for a new generation of sun-lovers. Our response? A campaign rooted in warmth, motion, and unapologetic individuality.
We built the creative around three distinct personas — each with their own sun-soaked rhythm and Hawaiian Tropic routine — converging in one iconic place: a golden afternoon in Santa Monica. Every frame was designed to feel vibrant, effortless, and alive with California energy.
THE EXECUTION
Hawaiian Tropic came to us with a challenge: reimagine the modern SPF ritual for a new generation of sun-lovers. Our response? A campaign rooted in warmth, motion, and unapologetic individuality.
We built the creative around three distinct personas — each with their own sun-soaked rhythm and Hawaiian Tropic routine — converging in one iconic place: a golden afternoon in Santa Monica. Every frame was designed to feel vibrant, effortless, and alive with California energy.
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