MICROSOFT | COPILOT
In a collaboration with renowned agency Superdigital, Microsoft’s “Traveling with Copilot” is an exploration into the integration of functional AI in our daily lives, and the ability to turn a good day into a great one. Follow as we explore the diverse range of gelato shops across a bustling New York City in search of the perfect icy scoop, shot by Superdigital and edited and post-managed by OOPH Productions.
Reach:
SERVICES
SOUND
COLOR
GFX
POST
THE CONCEPT
The team at Superdigital set out to achieve one goal – make a good day great. So amidst the hot humidity of a New York summer day, what better way to cool down than with a nice cup of gelato. Cue Microsoft Copilot.
Using a day arranged by the AI, Copilot identified several renowned gelato spots and thus began the adventure for the best scoop in town. While Superdigital managed the on-set production, the edit team at OOPH handled all post-production including longform editing, social cutdowns, color grading, and sound mixing. As a result, a dynamic and fast-moving campaign was created that inspires future Copilot users via Microsoft’s Youtube and social platforms.
THE EXECUTION
In another collab with renowned marketing agency Superdigital, Microsoft’s “Meet The Makers” human interest campaign follows the team behind the Surface Pro Tablets, and the distinct internal and external features that make it a must-purchase item for 2025.
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