USD SOCCER | FIGHT LIKE A TORERO
USD “Fight Like A Torero” reimagines the school’s spirit through a cinematic lens—spotlighting the university’s top athletes in a surreal, high-energy tribute to campus pride and athletic prowess.
Blending performance and place, this campaign turns the USD grounds into an electrified stage for the 2024–2025 season.
SERVICES
PRODUCTION
CREATIVE
SOUND
COLOR
POST
THE CONCEPT
Inspired by the energy and action of FIFA World Cup spots, this intro captures the unity, pride, and precision of USD Men’s Soccer through a cinematic lens.
The story begins with the team captain weaving a ball through campus—an everyday setting turned symbolic arena. One by one, teammates join in, linking up through movement and momentum until the full squad arrives at the stadium. From there, the tone shifts: crisp uniforms, sharp portraits, and hype-driven highlight moments bring each player into focus. It all culminates in a unified huddle, as the team steps into the spotlight—ready for kickoff.
THE EXECUTION
Shot in a single day with the full USD Men’s Soccer team, this campaign was built around movement—both in form and feeling. We embraced the natural warmth of California sunlight to create a bold, high-contrast visual style that felt grounded yet electrified.
Long, fluid dolly shots carried the camera across the pitch, letting the players’ footwork, energy, and custom hand-drawn graphics drive the narrative. No filler—just focused, unfiltered intensity. The kind that defines a Division I team at the top of its game.
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