SS24 Launch

VYL-01

VYL-01 represents a departure from the ordinary, defying the conventional norm and embodying a philosophy of "youthful duality." This unapologetic ethos is what we aimed to capture for this Spring/Summer 2024 content launch, which will serve as the visual language for VYL-01’s future creative.

Along with the VYL-01 hero campaign piece, we create scenic vignettes for each persona, along with PDP landing page content, how-to tutorials, and user-generated-content to round out a complete launch campaign for the SS24 season.

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SS24 Launch

VYL-01

The Uninhibited | Culture Kings

Bonded By Ball | Wilson