CULTURE KINGS | THE UNINHIBITED
The Uninhibited is a tribute to self-expression without restraint. Featuring a cast of unapologetically original characters—led by none other than Dennis Rodman—this campaign throws out the rulebook and embraces the wild, the weird, and the wonderfully unfiltered. It’s about living on your own terms, no explanations necessary. Just like The Worm would want.
SERVICES
STRATEGY
PRODUCTION
SOUND
CREATIVE
POST
COLOR
Reach:
THE CONCEPT
We set out to create a campaign that didn’t just feature Dennis Rodman—it thought like him. Loud, layered, and unapologetically free, The Uninhibited channels his spirit into something wearable.
To bring that energy to life, we built three distinct personas—each embodying a different facet of Rodman’s rebellious mindset. One bold, one offbeat, one undeniable rebel. Their stories unfold in parallel, converging in a surreal yearbook photo where the man himself ties it all together. It’s not just a shirt—it’s a statement: be loud, be weird, be yourself.
THE EXECUTION
Shot over two days with a cast of over a dozen extras, The Uninhibited comes to life through bold set design, dynamic movement, and unapologetic energy. The yearbook scene—our visual centerpiece—was built from the ground up along with “The Rodman Room.” with a full-day set build anchoring the surreal finale.
Visually, we combined handheld grit with smooth dolly pushes to echo the larger-than-life ripple effect Rodman has left on culture, the NBA, and beyond. Driving it all is a high-voltage EDM score from Maliboux, giving every frame the chaotic confidence of The Worm himself.
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