PROCREATE | ANYWHERE
We created “Anywhere” as a submission for Musicbed’s 2022 spec competition. The prompt was simple: create a commercial backed by a song of your choice from their critically acclaimed music library.
The end result became one of our favorite projects, and a top three international finalist.
SERVICES
PRODUCTION
CREATIVE
SOUND
COLOR
POST
THE CONCEPT
We asked a simple question: What happens when inspiration hits you in the wild? As artists, we know the answer: Procreate. A portable creative engine built for wherever the spark finds you.
With that spirit, we crafted a campaign around three distinct artist personas — the illustrator, the designer, the freeform creative — each unlocking a new idea in an unexpected place. The film is a reminder that when creativity strikes, Procreate is already in your hands.
THE EXECUTION
This campaign is a love letter to process — the messy, imperfect, electric space where creativity happens. Shot across multiple locations over three days, we brought to life a trio of artist personas, thoughtfully and authentically casted in Los Angeles. Together, they represent the real-world spectrum of creativity.
Stylistically, we leaned into natural light, handheld movement, and the grit of the creative environment. To get inside each artist’s headspace, we built custom overhead rigs and used a probe lens to distort perspective — placing the viewer in the moment, not just watching it. Every frame was designed to feel intimate, honest, and alive. Because that’s what Procreate is: not just a tool, but a portal into pure creative flow.
OTHER PROJECTS YOU MIGHT LIKE