USD FOOTBALL | FIGHT LIKE A TORERO
USD “Fight Like A Torero” reimagines the school’s spirit through a cinematic lens—spotlighting the university’s top athletes in a surreal, high-energy tribute to campus pride and athletic prowess.
Blending performance and place, this campaign turns the USD grounds into an electrified stage for the 2024–2025 season.
SERVICES
PRODUCTION
CREATIVE
SOUND
COLOR
POST
THE CONCEPT
We set out to capture something athletes rarely talk about—but always feel: the quiet storm before kickoff. That sacred moment before the noise, where focus sharpens, adrenaline builds, and the game is won in the mind before it’s ever played.
This concept centers on five Torero football players in that very headspace—gearing up under a single spotlight at center field. Helmets click into place. Gloves tighten. Breaths steady. With strobes, fog, and stylized lighting building around them, the intensity rises. It’s not just a pre-game—it’s the ignition point. All eyes forward. All energy up.
THE EXECUTION
Shot in a single day with the full USD football team, this campaign leaned into simplicity, power, and presence. We used stadium spotlights and bold LED lighting to craft a modern, high-contrast visual style that felt both cinematic and immediate.
Smooth dolly movements guided the camera through the space, allowing the athletes—and the atmosphere—to command the frame. No gimmicks, no distractions—just pure, focused energy, captured at the edge of game time.
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