FRESH CLEAN THREADS | LIFES WINGMAN
Fresh Clean Threads’ “Life’s Wingman” is all about confidence that shows up before you even speak. Because when you look good, you feel good—and that energy follows you everywhere. It’s not just a shirt, it’s your built-in boost. Your style sidekick. Your secret weapon in every room you walk into.
SERVICES
PRODUCTION
CREATIVE
SOUND
COLOR
STRATEGY
POST
THE CONCEPT
Set in a packed bar on a Friday night, Life’s Wingman follows an unassuming guy navigating the crowd—until he locks eyes with the most magnetic woman in the room. In a moment that feels straight out of a movie, monologue and all, she stands, crosses the floor, and meets him in the middle.
She leans in with a simple line: “I like your shirt. Wanna get out of here?” That’s the spark. This campaign taps into the idea that confidence isn’t loud—it’s effortless. With the right fit, the right energy, and the right wingman on your back, the rest takes care of itself.
THE EXECUTION
Shot in a real bar with over 30 extras, this campaign was designed to feel like a scene lifted straight from a Netflix dramedy. We lit the space naturally, letting the warmth and ambiance of the environment drive the mood and characters.
Visually, we took a restrained, methodical approach—using static frames and deliberate camera movement to ground the story in realism and let the tension build. No flash—just simple, cinematic storytelling that made its way to the screens of millions of people worldwide.
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