DRMTLGY | ULTRAVIOLET BEAUTY
An exploration of the long-term effects of sun exposure, captured through ultraviolet-sensitive cameras. Our team worked with a group of participants to showcase the unseen impact of sun damage and the importance of daily sunscreen use.
REACH:
SERVICES
PRODUCTION
CREATIVE
SOUND
COLOR
POST
STRATEGY
THE CONCEPT
To bring this idea to life, we spent months developing a custom UV lighting rig — an array of ultraviolet bulbs precisely aligned around each participant — paired with infrared-modified cameras. This setup allowed us to reveal skin damage invisible to the naked eye, in real time and entirely in-camera.
But what made the piece truly resonate were the stories: heartfelt testimonials from each subject, reflecting on how they’ve protected themselves — or haven’t — and what that means for their future. The result is both visually striking and deeply personal.
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