MICROSOFT | MEET THE MAKERS

In another collab with renowned marketing agency Superdigital, Microsoft’s “Meet The Makers” human interest campaign follows the team behind the Surface Pro Tablets, and the distinct internal and external features that make it a must-purchase item for 2025.

Reach:

SERVICES

SOUND

COLOR

POST

GFX

THE CONCEPT

Unbeknownst to most people, Microsoft built and regularly uses what is widely known and acknowledged as the “Quietest Room In The World.” It is also known as an anechoic chamber, and its primary purpose at Microsoft is to study the impact of quality sound design on the user experience.

As a way to make the interview format more interesting, the Superdigital team organized a series of interviews with key team members in these rooms, and post-production was overseen by OOPH Productions to bring the video to life.

A tight edit and key sound design played a massive factor in the success of the piece, and the result is an unorthodox look at Microsoft Surface technology never seen before.


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