VICTORY GRIPS | OUR STORY
Victory Grips’ “Our Story” traces the journey from vision to impact—following founder Victor Pellegrino from his home workshop in Savannah to the hands-on craftsmanship of his Amish manufacturing partners in Iowa. It’s a story of purpose, precision, and a product built to raise the bar.
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THE CONCEPT
At its core, Our Story is about more than product—it's about purpose, craftsmanship, and the people behind it all. The campaign follows founder Victor Pellegrino as he reflects on the emotional journey that led to creating Victory Grips, from sketching early designs in his Savannah home to building a brand trusted by elite athletes around the world.
The heart of the piece lies in Victor’s first visit to the Amish manufacturing facility in Iowa—a moment of deep connection where craft, care, and community come together. Through his eyes, we see what makes Victory Grips different: a product not just made for performance, but made with intention. Built by hand. Backed by heart.
THE EXECUTION
Shot over the course of a week across Southern California and rural Iowa, this campaign was crafted to feel intimate and honest—more documentary than commercial. We relied on natural light and raw handheld camera work to strip away any gloss, allowing the story to unfold with authenticity.
From Victor’s home in Savannah to the quiet craftsmanship of the Amish facility, every frame was designed to bring viewers closer—to the founder, the process, and the purpose behind Victory Grips. It’s a visual language rooted in connection, built to resonate beyond the fitness world.
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