This campaign set out to pull back the curtain on the path to greatness—not just the highlight reel moments, but the grind, the data, and the trust that goes into every rep. Draft Prep follows quarterback prospect Tyree Jackson as he trains with renowned QB coach and former NFL player Jordan Palmer, capturing the raw intensity of preparation at the highest level.

At the heart of it all is Wilson’s groundbreaking ball-tracking technology—a tool that turns every throw into actionable insight. From spin rate to release time, the data gives Tyree a real-time read on his performance, allowing him to refine mechanics and elevate his game with purpose. More than just gear, it's a game-changing system built for the next generation of athletes who want to train smarter, not just harder.